I’m Vikki Fox, founder of Ziboh Interiors, which I established in 1993 having started my interior design career three years earlier.
CREDIT: Vikki Fox
Coming from an artistic family - my dad was a banknote designer & artist, and my mum a self-taught seamstress - it was inevitable that I would go into something creative. Although I initially trained as a graphic designer, I got my first job in interior design in 1990.
I met my then husband and we started Ziboh Interiors in 1993, with a showroom in Dorking, Surrey.
Throughout my career and I have designed residential interiors, showhomes for developers all over the UK, buy-to-let flats for landlords, holiday homes, a poolside villa in Mallorca, a beauty salon in Stratford-upon-Avon, offices interiors in the City of London and even the interior of a fitness gym in Guildford.
With a deep-rooted passion for creative expression, I’ve always loved working with my hands—whether I’m transforming a space through sustainable interior design or throwing clay on the wheel in my pottery studio.
Based in beautiful Ventnor on the Isle of Wight, I now divide my time between interior design, ceramic art and gardening. I also find joy in drawing, photography, and playing the drums—anything that sparks creativity and keeps my hands busy!
In 2019—before anyone had even heard of Covid—my now husband and I decided to make the leap to relocate to the Isle of Wight, seeking a quieter, more connected way of life. We love the Island’s dramatic coastline, lush countryside, and rich sense of community.
There’s something magical about spotting red squirrels in our garden, watching buzzards glide overhead, and hearing waves crash along the shore.
Ventnor has captured our hearts. It’s a town that balances creativity and authenticity—a welcoming, vibrant place that feels like home.
Living here is a daily reminder of the value of slowing down and appreciating the world around us.
CREDIT: Valentin
CREDIT: Vikki Fox Ceramics
CREDIT: Vikki Fox Ceramics
CREDIT: Vikki Fox Ceramics
CREDIT: Vikki Fox
After more than 35 years in interior design, I began to feel increasingly uneasy about working in an industry that often encourages waste and disregards its environmental impact.
Home interior magazines and TV shows constantly encourage throwing things out to stay on trend, while many manufacturers show little concern for the materials they use.
I no longer wanted to design spaces based solely on aesthetics and price, ignoring sustainability. Moving to the Island marked a turning point—I decided to work differently.
Now I focus on creating interiors that are as sustainable and socially responsible as possible. I encourage clients to make thoughtful choices about what they buy—even if that means choosing not to buy at all.
But it's not just me. As people grow ever more aware of the negative impact humans are having on our planet, discerning clients are demanding sustainable choices for their homes.
I’m English, but I was once married to an Iranian guy and wanted a unique name for my company—one that reflected the beauty and richness of Persian design. Iran, with its breathtaking architecture and deep cultural heritage, felt like the perfect source of inspiration.
"Ziboh" is a Persian word meaning “beautiful,” used to describe both people and objects. Pronounced 'zee-baa' and written زیبا in Farsi (Iran’s native language), it is formal, poetic, and sometimes used as a girl’s name.
CREDIT: Behnam Ramezani
CREDIT: Ata Daftarifard
Visiting in Iran in the early 2000s I was deeply moved by the warmth and generosity of its people. The country’s natural beauty—mountains, forests, deserts, and coastal cities—is matched by its historic significance, as one of the world’s oldest continuous civilisations.
Most Iranians are kind, open-minded, and culturally rich. They love nature, music, family gatherings, socialising with friends, wearing beautiful clothes, and above all, they embrace people of all religions.
The image portrayed in the media doesn't reflect the reality of everyday Iranians, who are largely welcoming and pro-Western but tragically live under a repressive regime. It’s a heartbreaking contrast that only deepens my admiration for the people and their enduring spirit.
WOMAN - LIFE - FREEDOM
زن، زندگی، آزادی (Zan, Zendegi, Azadi)
CREDIT: Sahar Fallah
CREDIT: Erfan Moghadm
CREDIT: Mohsen Atamanesh
